NO PERSONA is an independent clothing brand based in London, founded in 2019. The brand primarily draws inspiration from its British-Iranian heritage, ethereal visual works and electronic music.

With an inherent belief in individualism, the brand explores the strength that can be found in solitude and a deeper connection to nature.

The name reflects the belief that one should maintain integrity in whatever they do, without compromising due to social pressures.

Ultimately, be yourself.